Global jewellery retail group with large-scale CSR portfolio in India

SECTOR
CSR, Social Impact, Community Development
GEOGRAPHY
Kerala, Karnataka, Telangana, Maharashtra, Bihar, Jharkhand, West Bengal, Delhi, India
ENGAGEMENT TYPE
Impact Assessment, Process Evaluation
FOCUS AREA
Education, Nutrition, Health, Women’s Empowerment, Housing

8

States assessed

1,000+

Stakeholders engaged

5

Focus areas unified

Overview

An independent assessment was undertaken to examine the effectiveness of a large CSR portfolio across eight states. The work focused on understanding programme outcomes, identifying gaps in implementation, and enabling clearer direction for future investments.

The challenge

The portfolio had grown steadily across sectors and geographies, resulting in a wide range of programmes with different designs, timelines, and delivery mechanisms. While activities were visible and well-received, there was no single view of what the programmes were achieving at an outcome level.

Programme data existed but was not consistently used to inform decisions. Definitions of success varied across initiatives, and monitoring systems were not always aligned with programme intent. This made it difficult to compare performance or identify what should be scaled.

Implementation relied on coordination between showroom teams, a central implementation partner, and local actors. This led to differences in how programmes were delivered across locations. The organisation needed a grounded understanding of these variations and their implications, especially as it looked to expand its CSR footprint further.

Our approach

The assessment was structured to move beyond surface-level validation and build a clear, evidence-backed view of how the portfolio was functioning.

The work began with a detailed mapping of all major initiatives, their intended outcomes, and the underlying logic of delivery. Programme documents and MIS data were reviewed not just for completeness, but for how they were being used in practice. This helped identify early gaps between design and implementation.

Field visits were then undertaken across multiple states, covering a diverse set of programme contexts. Rather than relying only on scheduled interactions, the approach emphasised spending time within programme environments. This included observing Micro Learning Centres in operation, tracking the flow of meal distribution, and understanding how housing and medical support were accessed and delivered.

Over a thousand stakeholders were engaged through structured and open-ended conversations. These included community members, local leaders, showroom teams, frontline staff, and the implementation partner. The intent was to capture differences in perception across stakeholders and identify where alignment or disconnect existed.

Each programme was assessed individually, and then read as part of the larger portfolio. This allowed patterns to emerge. For instance, where programmes were driven by strong local ownership, outcomes were more visible. Where roles and processes were less clearly defined, delivery was uneven.

Stories of change were developed to capture shifts that did not appear in programme data. These were used not as anecdotal inserts, but as evidence of how programmes translated into real outcomes.

The process culminated in a facilitated workshop with leadership. The discussion was anchored in field insights and structured to move from observation to decision. This enabled prioritisation of what needed to be strengthened, standardised, or redesigned.

The
Result

The assessment moved the organisation from a programme-by-programme view to a clearer understanding of the portfolio as a whole. It identified specific points where implementation was breaking down, including gaps in role clarity, uneven tracking systems, and differences in how programmes were interpreted on the ground.

It also surfaced where the model was working well. Programmes with defined ownership and simple delivery processes showed stronger and more consistent outcomes across states. These became reference points for strengthening other initiatives.

A set of practical shifts was outlined. This included tightening programme definitions, introducing clearer outcome indicators, and strengthening the use of MIS for decision-making rather than reporting alone. Recommendations also addressed how showroom teams and the implementation partner could be better aligned through clearer roles and communication loops.

The engagement enabled leadership to make sharper choices on what to continue, where to invest further, and what to redesign. It established a more structured approach to monitoring and learning, creating a stronger foundation for scaling the CSR portfolio without losing consistency or intent.